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What Trends Will Shape the NA Beverage Sector in the Next 10 Years?

Woman choosing a drink from a vending machine

Woman choosing a drink from a vending machineThe packaging and design graphics for aluminum and glass bottles will be some of the key trends that will shape the North American beverage industry.

A report from the Association for Packaging and Processing Technologies (PMMI) showed that companies want to develop new ways on how to stay relevant for their customers. This is particularly true for soda makers, as sales have become weaker in recent years.

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Millennials have been the driving force behind the expected changes waiting to unfold in the beverage industry. By 2028, most companies expect to use modern packaging that’s both sustainable and innovative. Beverage makers should look for a packaging supplier that can also double as an environment-friendly filling equipment manufacturer, like Volumetric Technologies.

This will be important as the report predicted a 75% increase in aseptic, sustainable containers in the next 10 years. An increasing awareness on healthier food and beverage choices will also compel manufacturers to be more transparent on labeling their products.

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Soft drinks are no longer the top-selling beverage in the U.S. after consumption per person fell to 37.5 gallons in 2017 from 50 gallons in 2000. Bottled water dethroned soda products in the last two years, and this may continue until 2024 when the market segment reaches a $307 billion value.

Despite falling sales, soda manufacturers aren’t giving up just yet. For instance, Coca-Cola has coped with the changing taste among consumers by making strategic acquisitions. The beverage giant bought Vitaminwater in 2007 for $4.1 billion, which clearly indicated how Americans’ healthier choices compel even large companies to find a solution.

It remains to be seen whether or not beverage companies will reinvent packaging and filling processes for products. In the meantime, it’s business as usual for manufacturers. How do you keep up with the changing trends within the industry?

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