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LinkedIn: The Professional Community that Tries Hard to be Social?

Launched two years before Facebook, LinkedIn is slowly gaining momentum in the world of professional networks. Apart from cultivating professional relationships, the site also contains thought-provoking content concerning the industry, and a forum for users to...

Social media

Upping Your Social Game: How Social Media Can Support Your SEO Campaign

The role of social signal in ranking algorithm remains unclear.  In 2014, Google revealed that it didn’t play an active part in SEO, which, given its significance, puzzled many SEO specialists. Nonetheless, there is no denying its importance in digital mark...